Deborah Richardson

Design Thinking Strategist

Imagine if you saw things so differently that it energized new possibilities to rock your world.

 My Philosophy 

Show up, Shake it up and Shine!

We got one crack at it, this life we have, and we might as well make it meaningful, joyful and purposeful.

Building clarify around value and purpose in a project, movement or culture change and most importantly in one’s life and life’s work, leads engagement, fulfillment and value. 

I will help you get that movement going and guide you and your team through a process that drives purpose, value and meaning to the forefront that identifies a new strategic viewpoint. This clarity becomes the new starting point and focus for rapid action.

“I help people get fully engaged and focus on what really matters. It sparks new thinking and energizes new possibilities.”

Projects and Affiliations
  • Design Thinking Facilitator
  • Thinkpartner Coaching Founder
  • Executive Coach for Emerging Thought Leaders
  • Designing Your Life Certified Coach
  • Forum for Women Entrepreneurs Facilitator
  • Futurpreneur Referring Partner
  • Women’s Enterprise Center Peer Mentor Facilitator
Speaker Series
  • A Coach Approach to Mentoring
  • Building Confidence
  • Money vs. Meaning Making
  • Designing Your Life for Entrepreneurs
  • Powerful Purpose Work
  • Design Thinking Sprints
  • ICF Certified Coach PCC
  • Certified Executive Coach Royal Roads University CEC
  • Certified Designing Your Life Coach
  • Design Thinking Strategist
  • Entrepreneur 20+ Years in Small Business
  • Business and Career Mentor
Life Long Learner
  • Innovation & Design Thinking Queens University 2017
  • Strategic Planning and Design UBC 2018
  • Coach Approach to Facilitation 2018
  • Designing Your Life with Dave Evans 2018
  • Designing Your Life Coach Certification Jan 2019
  • Science of Happiness 10 week course – Berkeley 2018
  • 1440 Multiversity Conference Science of Happiness 2019
  • Design Thinking UBC July 2019

“I believe it’s better to live your life by design rather than by default. “

My story:

I am an entrepreneur, facilitator and strategist. I have been a lifelong student of art and design and a design thinking enthusiast. I have always followed my creative interests making entrepreneurship my playground.

I’ve been lucky in life that I could use my energy and drive to create new opportunities for myself. (which I now do for others  I have had to make difficult and challenging pivotal changes in my life and career. All of which have lead to some interesting experiences. I have been a wine master, bargain hunter, publisher and fashion designer. But most importantly, I have been creating learning experiences for myself.

What I have experienced over the years is that I see things differently. This insight helps others connect the dots and fill the gaps on where they are and where they want to be. It’s the glue between the desire and the results.

I engage people to show up and sizzle. I help ignite creativity that is directly related to the heart of the matter. I help people see what they are not seeing and connect unrelated ideas, putting all the moving parts together. I facilitate a create process that results in a strategic direction.

This is where I play in the Big World. I Show Up, Shake it Up and Shine.

Learn More About Designing Your Life

Ready To See What's Next?

Come Play with Me

Deborah 778.558.8605
Aisha Amijee - Founder MWNSocial Justice Educator

Deborah’s energy excites every single participant in the room! As a panelist, she skillfully relates to the aspirations and fears of entrepreneurs and allows them to learn through her captivating stories and wisdom. Her positivity and optimism is contagious as a facilitator as is her fearless pursuit of entrepreneurship excellence.

Mina HaghighiBusiness Development Manager Futurpreneur

Deborah has been a Futurpreneur supporter and advocate for emerging entrepreneurs for many years. Whether she is at the front of the room or in a casual conversation she captivates her audiences with a “what if” “why not” “how might we” creative engagement. You can see the immediate impact she has on her audiences!

Greg DowlingFounder and Principal Architect

As an Architect and Designer, I was intrigued by Deborah’s creative approach and training in design thinking methodology. She is one of a few who are skilled in applying it to our decisions in life and business. Having gone through this process with Deborah, I saw options and solutions that I hadn’t considered before, which brought more clarity and direction.

Sara MoshurchakFounder Mosh Designs

For over 6 years Deborah has helped me to navigate various changes and challenging stages in my business., , She is a rockstar coach - experienced, wise, resourceful, creative and my biggest fan. Her positive energy is infectious. This year we started working with the Designing Your Life Book and I have to say that it's been one of the most relevant processes i've worked with in a long time. The design thinking methodology has helped me vision my future in a way that is manageable, actionable and with results. It's must-read, and Deborah is a must-hire coach.

Palu PhillipsEnterprise Account Executive Hootsuite

Deborah was a huge asset to my business. Within the first 2sessions, I had a breakthrough with my business strategy and I have her to thank.

Lucy CroysdillCo-Founder Rolla Skate Club

Deborah has been a great asset to my business. As a solo entrepreneur, having someone to bounce ideas off is invaluable and Deborah is an honest and thoughtful sounding board. Her advice and knowledge has been pivotal to decisions and directions I have chosen to take for my business growth. I would highly recommend her to entrepreneurs looking for mentorship from someone who knows what small business is all about.

Erika ThomasForum for Women Entrepreneurs Program Manager

“Deborah generously shared her knowledge and expertise with FWE’s community through our Ask Me Sessions. She facilitated meaningful conversations around business development and growth, and the audience walked away with tangible insights and perspectives. FWE is grateful for Deborah’s time and contributions!"